News and Analysis
Brand Learnings From StackAdapt’s Political Ad Platform
Political advertising has long served as an early proving ground for advertising technology. The need to identify audiences quickly, optimize campaigns in real time, and measure performance under fixed deadlines has consistently accelerated innovation that later finds its way into commercial marketing. StackAdapt’s new Political Targeting and Measurement Suite is the latest example. While designed […]
Inside the Dutch Bros National Expansion Strategy
Opening more coffee shops may be the most visible part of the Dutch Bros growth strategy. Behind the scenes, however, the company is building something just as important: the marketing infrastructure needed to acquire customers more efficiently, personalize engagement, and increase customer lifetime value. As Dutch Bros expands nationally, that infrastructure may prove to be […]
Vevo Brings Premium Music Videos to MULO Brands
Vevo is bringing its premium music videos into brick-and-mortar businesses through a new partnership with Rockbot, giving MULO brands another way to create more engaging and consistent in-store experiences For multi-location brands, the in-store experience is becoming an increasingly important competitive differentiator. While digital channels continue to dominate customer acquisition, what happens inside a physical […]
Commentary
AI Agents Making Conversational GBP Management Possible
Managing a single Google Business Profile well takes consistent effort. Managing dozens or hundreds of them well has traditionally taken a team, a lot of hours, and a tolerance for repetitive work that rarely gets easier or less time-consuming, no matter how much practice you put in. For multi-location businesses and the agencies that manage […]
The Strongest Brands Don’t Copy Their Competitors
In crowded markets, it’s tempting to follow the strategies, messaging, and tactics of fast-growing competitors. But as AI increasingly influences how brands are discovered and recommended, sustainable growth belongs to organizations with a distinctive market position, clear differentiation, and expertise that competitors can’t easily replicate. Copycats may grow, but they rarely lead. When another brand […]
Why MULOs Need Local AI Visibility Intelligence
National AI visibility metrics can hide the markets where multi-location brands are winning, and the ones where they’re quietly losing customers. As AI search becomes more local, brands need market-level intelligence to prioritize GEO and improve AI recommendations. Multi-location businesses have always known that local search performance can’t be managed from a national-level dashboard. Each […]
Latest Posts
AI Agents Making Conversational GBP Management Possible
Managing a single Google Business Profile well takes consistent effort. Managing dozens or hundreds of them well has traditionally taken a team, a lot of hours, and a tolerance for repetitive work that rarely gets easier or less time-consuming, no matter how much practice you put in. For multi-location businesses and the agencies that manage […]
Brand Learnings From StackAdapt’s Political Ad Platform
Political advertising has long served as an early proving ground for advertising technology. The need to identify audiences quickly, optimize campaigns in real time, and measure performance under fixed deadlines has consistently accelerated innovation that later finds its way into commercial marketing. StackAdapt’s new Political Targeting and Measurement Suite is the latest example. While designed […]
Inside the Dutch Bros National Expansion Strategy
Opening more coffee shops may be the most visible part of the Dutch Bros growth strategy. Behind the scenes, however, the company is building something just as important: the marketing infrastructure needed to acquire customers more efficiently, personalize engagement, and increase customer lifetime value. As Dutch Bros expands nationally, that infrastructure may prove to be […]
Vevo Brings Premium Music Videos to MULO Brands
Vevo is bringing its premium music videos into brick-and-mortar businesses through a new partnership with Rockbot, giving MULO brands another way to create more engaging and consistent in-store experiences For multi-location brands, the in-store experience is becoming an increasingly important competitive differentiator. While digital channels continue to dominate customer acquisition, what happens inside a physical […]
The Strongest Brands Don’t Copy Their Competitors
In crowded markets, it’s tempting to follow the strategies, messaging, and tactics of fast-growing competitors. But as AI increasingly influences how brands are discovered and recommended, sustainable growth belongs to organizations with a distinctive market position, clear differentiation, and expertise that competitors can’t easily replicate. Copycats may grow, but they rarely lead. When another brand […]
Thryv Adds Revenue Intelligence for Franchise Brands
For franchise brands, generating leads is no longer the primary challenge. The bigger opportunity is understanding why some locations consistently convert demand into revenue while others struggle despite receiving similar marketing support. That shift is reflected in Thryv’s latest integration with Breesy AI, which combines customer acquisition, engagement, and operational intelligence into a unified view […]
Broadcast TV Is Becoming Performance Media
The line separating broadcast TV from connected TV is beginning to blur. As advertisers demand the same audience targeting, measurement, and accountability across every premium video channel, local broadcasters are responding with capabilities once considered exclusive to digital platforms. The latest example comes from Viamedia.ai and Hearst Television, which have introduced household-level addressability for local […]
Customer Retention, Marketing’s Competitive Advantage
For much of the past decade, digital marketing has been dominated by customer acquisition. Brands invested heavily in paid search, social media, retail media, influencers, and performance advertising, all with the goal of finding the next customer more efficiently than their competitors. That equation is beginning to shift. As consumers discover brands through an expanding […]
Why MULOs Need Local AI Visibility Intelligence
National AI visibility metrics can hide the markets where multi-location brands are winning, and the ones where they’re quietly losing customers. As AI search becomes more local, brands need market-level intelligence to prioritize GEO and improve AI recommendations. Multi-location businesses have always known that local search performance can’t be managed from a national-level dashboard. Each […]
AI is Rewriting the Rules of Customer Loyalty
Based on a survey of 1,000 U.S. consumer aged 18-65 conducted with Pollfish in May of this year, the findings of Amperity’s recent report about customer loyalty in the age of AI, reveals just how much services such as ChatGPT, Claude, and Gemini are impacting the customer journey. These LLM’s are not just answering questions, […]
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AI Agents Making Conversational GBP Management Possible